Events-marketing

Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....

It’s hard to engage an event audience in an online environment. But don’t panic, this article will provide you with some engagement-building activities that you can use to prevent your audience from gazing into space at your next virtual/hybrid event....

To fully harness the power that a marketing event can have for your business, you need to ensure that your event is interactive, engaging, and allows for a fun, positive, and educational attendee experience....

B2B marketing events are crucial for building relationships, generating leads, and accelerating sales. But how do you make sure you’re getting the most out of them?...

Post-event activities are essential to evaluating the success of your event, continuing engagement with your audience, and getting your guests and speakers excited for your next event....

B2B marketing events are the perfect opportunity to network and generate leads. But how do you set up the right goals for your event and monitor success?...

This article will provide you with everything you need to know about what your B2B events strategy should look like in different stages....

There are many different types of B2B marketing events that you can either attend or host. The events you choose will depend on a few factors such as your marketing budget, your company’s growth stage, and what you’re looking to achieve....

Want to host your own hybrid event but not sure where to start? You’re not alone, as 76.5% of event marketers have never hosted a hybrid event! Get started with our top tips on B2B hybrid events....

Just like a physical event, there are many processes, people, and crucially technologies you need in place before, during, and after a virtual event to achieve success....

Many countries are in the midst of vaccine rollout plans and have begun easing the lockdown restrictions put in place to combat the pandemic. However, the return of large-scale trade events still seems quite far off, with major international events being an even more distant prospect....

Launching your first B2B marketing event can be a challenge, but the rewards can be worthwhile. Whether you are using your event as a marketing tool for your main product or service, or intending to turn the event into a revenue source for your company, here are some tips on making it work....