Rebecca Stewart

Measuring the success of your event may prove tricky. There are lots of metrics and KPIs and it's unclear what information tells you how successful your efforts were. This article tackles some commonly used KPIs for B2B events marketing and how they relate to your goals....

Still not sure what the difference is between paid and organic? Well, look no further as this article defines each term and then explains some pros and cons of each, giving you the information you need to effectively strategize a B2B social media plan for 2022....

Your team is switching from a traditional B2B marketing strategy to an account-based strategy - but what does that really mean? How will your work be different? And how might your team change?...

When setting up an agile marketing tech stack, ask yourself these questions: What should you value in an agile martech stack? What products embody the values of agile? Where do you even start?...

Want to host your own hybrid event but not sure where to start? You’re not alone, as 76.5% of event marketers have never hosted a hybrid event! Get started with our top tips on B2B hybrid events....

Trying to move your team into agile marketing but worried that you need to retrain everyone? Or completely flatten your department’s structure? Or lay off half of your team? Not so!...

Agile has recently become a buzzword in marketing, but luckily there’s no need to put your running shoes on quite yet. With 85% of marketers planning to increase agile usage in the next two years, maybe it’s time to try agile in your B2B marketing....

In marketing, AI can be used for a variety of tasks that are fairly time-consuming for a human, such as data analysis or research. The big brains at Forbes have said it’s going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!...

Being tasked with creating a B2B marketing database from scratch may be daunting. And your head may be spinning with questions such as: How do you find prospects quickly? How do you verify the information? But don’t worry! Building a database is easier than you think....

88% of buyers use an internet search to research vendors and their solutions. A PPC ad campaign allows you to easily stay at the top of the results while increasing brand awareness and generating qualified leads....

B2B brand storytelling is important as it humanizes your organization. Telling a convincing story about the people in your company and how they solve problems, effectively engages your audience and makes your message feel more personal....

It's a myth that B2B brand awareness is impossible to measure - in reality, some fairly simple metrics will allow you to gauge where your company sits in the eyes of your target audience....

SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors. It also allows you to make objective decisions on your strategies....