Hannah Wesson

Video content is in ever-increasing demand. But if you’re new to video marketing, take a look at our top tips for getting started, looking at everything from lighting to editing so you can create the perfect video content for your B2B brand....

Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit....

There’s so much that goes into content creation. In this article, we explore how AI can create curated content experiences for your audience....

In the B2B space, it’s easy to forget that there’s an actual human on the end of the buyer funnel. We identified brands that were really on top of all the biggest trends we expect to see in 2022, including their ability to connect with people through their marketing....

Email marketing is one of the most effective marketing channels out there, but there’s a lot that goes into a successful campaign. So we’ve put together some tips to help you improve your email marketing with some best practices....

We recently released our B2B marketing ones to watch 2022, highlighting those brands that are encapsulating all the hottest marketing trends, including video marketing....

In our recent B2B marketing ones to watch 2022 report, we highlighted some incredible brands making waves in the B2B space, including those who put authenticity at the very heart of their core message....

Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer....

We’re highlighting the fantastic work B2B marketers have been doing over the last year with our list of ones to watch in 2022!...

Content marketing has always been incredibly important to B2B brands, so, we’ve picked out a few B2B brands that have produced some of our favorite content marketing in 2021....

99% of email users check their inbox daily, some as often as 20 times a day! So if you’re not optimizing your B2B email marketing strategy, you’re missing out on a crucial channel. We’ve identified key trends in email marketing for 2022....

As we head into 2022, it’s time to look at all the emerging (and continuing) trends in B2B marketing. If you’re looking to shake up your marketing efforts, here’s what you should be looking out for in 2022....

Social media is an ever-evolving medium, but for marketers, keeping on top of the latest trends is essential. In this article, we’ve gathered some aspects of B2B social media marketing that we believe you need to pay attention to in 2022....

Marketing is full of mundane, time-consuming busywork, but AI can take over these tasks, leaving you to get on with the roles that require more creativity....

Retaining customers is just as, if not more, important than acquiring new ones. In this article, we take a look at how you can apply selective retention strategies to keep hold of your most valuable customers....