Hannah Wesson

T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped paid media execs....

Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....

Video content is a major player in B2B marketing, with so many people choosing it as their preferred medium of content consumption. In this episode B2B Bite-sized, Neha Pujari takes us through the alluring draw of personalized video marketing....

Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how SEO execes can become t-shaped by broadening their marketing skill set....

If you want to create a killer brand, you’ve no doubt come across “brand voice”. But how do you keep it consistent? That's what we explore in this article....

In this episode of the B2B Bite-sized podcast, we spoke to Brendan Murray, Head of Content Marketing and PR at Zai, about how marketers can diversify their content....

Email marketing is an extremely effective way to retain and upsell customers. In this article, discover the strategies needed to help you grow your email list....

In this episode of B2B Bite-sized, we’ve identified five directions content marketing is heading towards so that you and your team know where to be spending your valuable time and resources....

T-shaped marketers have a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how social media marketers can become t-shaped by broadening their marketing skill set....

With so many social media platforms out there, it can be hard to decide which ones are the best fit for your brand. In this article, we’ll take you through some of the more popular choices for B2B brands, and some general top tips for getting started on social media....

Do you want to develop your broader marketing knowledge? Introducing the t-shaped marketer playbook! Your comprehensive guide to becoming a more well-rounded, t-shaped marketer....

74% of B2B marketers claim that influencer marketing improves customer and prospect experience with their brand. But while working with influencers can be a smart move on social media, should you be enlisting their services for a B2B event?...

Influencer marketing is one of the hottest topics in the marketing world right now. Yet it's the micro-influencer that is making waves in the B2B space....

ABM can produce great ROI for B2B, but you need to know which accounts to focus on. In this article, we look at how to pick high-value accounts....