Heather Hurd

Heather Hurd (she/her) is an inclusive senior marketing leader with more than a decade of experience in both agency and in-house marketing.

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The rise of AI in marketing: Implications for revenue marketers

The rise of AI isn’t just a trend; it’s a fundamental shift in the way we do business and will be a non-negotiable part of smarter team leadership and growth. As GenAI continues to evolve, its influence on marketing will only become more significant....

From good to great: Strategies for smarter team leadership and growth

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Team alignment

From good to great: Strategies for smarter team leadership and growth

How do you foster a culture of growth, innovation, and collaboration? The answer is as complicated as it’s simple: Put your people first....

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Team structuring

Cultivating well-rounded marketers

Our junior marketers are looking to us to help them grow and thrive in a quick-change, high-stakes marketing world. As marketing leaders, how do we help them gather and grow the skills they need for success in B2B, B2C, and across both?...