Strategy

Aligning sales and marketing departments can generate 208% more revenue from marketing campaigns. Here's what it takes to align teams....

CMOs must build pipeline growth plans to demonstrate impact on business growth. But where do you start? Read on for more....

Gain nine budget-friendly marketing strategies that drive real results for savvy brands through organic reach instead of splurging on ads....

Learn how to implement product-led growth, centered on excellent in-app experiences, continuous rapid iteration and data-driven optimization for competitive advantage...

Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins....

Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....

Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...