Search engine optimization (SEO) helps landing pages rank higher in search engine results. The better visibility your pages have in search results, the more likely you attract an audience. Keywords are at the center of this, and for B2B, the focus is on a very specific audience, rather than a broad one.
If you'd like to post content please request access
The B2B Marketing Alliance came onto the scene in January 2021 with a mission of disrupting the B2B space, and creating (brace yourself marketers) that semi-mythical “single source of truth” we all desire.