Retention marketing

Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...

Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....

Going after new customers is critical for expansion, but you certainly don’t want your existing customer base to go AWOL. In this article, we look at why customer retention matters....

Our friends over at Future of Saas surveyed 100 SaaS pros to find out how they track, review and utilize retention and churn metrics, and here are the results....

Collaborating with other departments is vital to customer retention. It’s common for marketers to make the mistake of focusing on supporting clients only up until they’re passed on to the sales team....

We’ve identified five directions B2B content marketing is likely to take in 2022, so that you and your content team know where to be spending valuable time and resources....

Retaining customers is just as, if not more, important than acquiring new ones. In this article, we take a look at how you can apply selective retention strategies to keep hold of your most valuable customers....

Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...

In this article, we’re going to take a look at the frameworks and strategies for retention marketing that will allow you to keep your customers happy and thrilled to be involved with your B2B Brand....

Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

What are the responsibilities of a retention marketing manager, what skills should they develop, and how can they benefit your organization? In this article, we’re going to dive into just that....

Content marketing: great for generating and nurturing leads. But what about customer retention? That’s where a customer retention content strategy can come in....

Kaitlyn Bate, Global Director of Customer Experience Strategy at Freshworks shares a practical playbook to B2B customer renewal, a renewal management framework, and tips for accurate forecasting....

This article will provide you with some of the best programs that you can implement into your business to help increase your customer retention rates....