Retention marketing

We’ve identified five directions B2B content marketing is likely to take in 2022, so that you and your content team know where to be spending valuable time and resources....

Retaining customers is just as, if not more, important than acquiring new ones. In this article, we take a look at how you can apply selective retention strategies to keep hold of your most valuable customers....

Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...

In this article, we’re going to take a look at the frameworks and strategies for retention marketing that will allow you to keep your customers happy and thrilled to be involved with your B2B Brand....

Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

What are the responsibilities of a retention marketing manager, what skills should they develop, and how can they benefit your organization? In this article, we’re going to dive into just that....

Content marketing: great for generating and nurturing leads. But what about customer retention? That’s where a customer retention content strategy can come in....

Kaitlyn Bate, Global Director of Customer Experience Strategy at Freshworks shares a practical playbook to B2B customer renewal, a renewal management framework, and tips for accurate forecasting....

This article will provide you with some of the best programs that you can implement into your business to help increase your customer retention rates....

Only 40% of companies devote equal resources to customer acquisition and retention, while only 18% place more focus on retention. But things are changing, with many businesses now looking into the benefits of retention marketing strategies....

We spoke to Larisa Sandu, Head of Customer Marketing & Advocacy at Peakon, a Workday company, on the importance of a good customer advocacy program, what strategies you need in place to run one successfully, and how she's adapted her advocacy strategies as a response to the pandemic and beyond....