Martech

A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...

When setting up an agile marketing tech stack, ask yourself these questions: What should you value in an agile martech stack? What products embody the values of agile? Where do you even start?...

Machine learning will do all the messy data analysis for you, so you can focus your time and energy on the tasks that you actually want to do!...

In marketing, AI can be used for a variety of tasks that are fairly time-consuming for a human, such as data analysis or research. The big brains at Forbes have said it’s going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!...

We’ve picked out some of the essential tools for B2B marketing, along with a selection of the most popular tools of that type currently on the market so you know where to look....

Genson Glier, COO of TogetherAI, takes a deep dive into the world of marketing stacks, what they are, why they’re important, and how to build one for your business....

We spoke to Adam Pembrey, EMEA Marketing Specialist at the software company Nuix, on how important a martech stack is to success, how they've adapted tech-wise to the changes in the last year, and what these changes mean in the future....

There’s a lot of moving parts to B2B marketing, all of which you’ve got to keep track of. Many of these are fiddly processes that are as time-consuming as they’re dull, especially when you’d much rather be doing something more productive/creative/generally life-affirming....

Here’s a selection of some of the tools you can use to elevate your B2B email marketing, all approved by B2B Marketing Alliance....

Some B2B marketers have the luxury of a design team to take care of all their visuals, others wear many, many hats, and one of them at some point or another will be that of a graphic designer....

From sales training and product demos to new feature announcements and quick explainer films, there are lots of use cases for videos and with the apps we’re about to run through, sharp results don’t require expertise or in some cases, even money....