Email marketing

Email marketing is an extremely effective way to retain and upsell customers. In this article, discover the strategies needed to help you grow your email list....

Sending emails is a relatively easy process. All you need is great email content! But that's where things can get tricky. Here are our top tips to help you create great email content....

T-shaped marketers are marketing specialists with a wide range of knowledge and skills across multiple fields. In this article, we’re going to take a look at how email marketers can become t-shaped by broadening their marketing skill set....

Email marketing is one of the most powerful tools in a B2B campaign. In this guide, you’ll find insights into the different aspects of running a successful campaign, including free example email templates, and tools you can use....

64% of email users decide whether to open an email based on the subject line. In this article, we take you through the different types of subject lines and best practices....

Email marketing is one of the most effective marketing channels out there, but there’s a lot that goes into a successful campaign. So we’ve put together some tips to help you improve your email marketing with some best practices....

99% of email users check their inbox daily, some as often as 20 times a day! So if you’re not optimizing your B2B email marketing strategy, you’re missing out on a crucial channel. We’ve identified key trends in email marketing for 2022....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it?...

Being tasked with creating a B2B marketing database from scratch may be daunting. And your head may be spinning with questions such as: How do you find prospects quickly? How do you verify the information? But don’t worry! Building a database is easier than you think....

We’ve picked out some of the essential tools for B2B marketing, along with a selection of the most popular tools of that type currently on the market so you know where to look....

The State of B2B Marketing Survey 2021 intends to find out which channels B2B marketers are relying on, how they're using them, and what direction they might take in the future....

In this article, we’ve picked out popular email KPIs, explained why they’re important (or not), and included a bit on what you can do to improve them....

As the digital age has progressed, we’ve seen the rise of many new marketing channels. So many, it makes the old workhorse of email marketing seem a tad overshadowed....