Email marketing

Email marketing is one of the most effective marketing channels out there, but there’s a lot that goes into a successful campaign. So we’ve put together some tips to help you improve your email marketing with some best practices....

99% of email users check their inbox daily, some as often as 20 times a day! So if you’re not optimizing your B2B email marketing strategy, you’re missing out on a crucial channel. We’ve identified key trends in email marketing for 2022....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

In this article, we’re going to take a look at the different applications for AI in providing a personalized experience to your customers and why they would be beneficial to your relationship....

So, you’ve decided to implement an ABM framework. Great stuff! You might have even identified your target accounts and created personalized content tailored to each of them. But where do you post this content to ensure your target customers will actually see it?...

Being tasked with creating a B2B marketing database from scratch may be daunting. And your head may be spinning with questions such as: How do you find prospects quickly? How do you verify the information? But don’t worry! Building a database is easier than you think....

We’ve picked out some of the essential tools for B2B marketing, along with a selection of the most popular tools of that type currently on the market so you know where to look....

The State of B2B Marketing Survey 2021 intends to find out which channels B2B marketers are relying on, how they're using them, and what direction they might take in the future....

In this article, we’ve picked out popular email KPIs, explained why they’re important (or not), and included a bit on what you can do to improve them....

As the digital age has progressed, we’ve seen the rise of many new marketing channels. So many, it makes the old workhorse of email marketing seem a tad overshadowed....

There’s a lot of moving parts to B2B marketing, all of which you’ve got to keep track of. Many of these are fiddly processes that are as time-consuming as they’re dull, especially when you’d much rather be doing something more productive/creative/generally life-affirming....

Ask just about anyone to give a rough definition of a customer journey, and they’ll be able to give a pretty good answer along the lines of “the route someone takes from being unfamiliar with a brand/business/product to becoming a customer”....

If you’re not grabbing your cross-sell opportunities with both hands, your business’ bottom line could be missing out. So, to help you on your way, we’ve created three proven cross-sell templates for you to tweak and use....

Businesses have to be selective with how they devote their time, step 1 of email marketing means making sure they select yours. And that means your subject line is the all-important first impression....

Here’s a selection of some of the tools you can use to elevate your B2B email marketing, all approved by B2B Marketing Alliance....