Content marketing is a broad term for just about everything you produce that isn't the actual products or services you sell but is still of interest to your target market. It can be highly technical and specific to your products or just something fun! All that matters is that it's interesting to your audience and promotes your brand.
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The B2B Marketing Alliance came onto the scene in January 2021 with a mission of disrupting the B2B space, and creating (brace yourself marketers) that semi-mythical “single source of truth” we all desire.