Branding

Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit....

In this article, we’re going to look at how thinking about B2B marketing in terms of storytelling will help you create more engaging, interesting, and memorable marketing, whether it’s individual tweets or full-blown campaigns....

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....

B2B brand storytelling is important as it humanizes your organization. Telling a convincing story about the people in your company and how they solve problems, effectively engages your audience and makes your message feel more personal....

It's a myth that B2B brand awareness is impossible to measure - in reality, some fairly simple metrics will allow you to gauge where your company sits in the eyes of your target audience....

Elevator pitches handy for any kind of situation where you need to succinctly and effectively introduce yourself and your business, like if you’re taking part in a conference or networking event....

Finding the right tone of voice is essential to communicate effectively, particularly when it comes to B2B marketing....

B2B marketing tends to settle into refining and perfecting the same methods. But if every B2B marketer is using the same tactics, then it can be tough to stand out from the crowd. So where can we draw inspiration for something new in the B2B marketing scene?...

If you’re looking for inspiration on how to incorporate humor into your B2B marketing, we’ve picked out some great brands that are killing it with humor-led B2B branding and campaigns. Hopefully they’ll inspire you, and maybe you’ll get a laugh out of them too....

Your business’ brand promise is a clear, distinct and unique value or experience every single one of your customers can expect to receive. No exceptions. When brand promises are delivered on, they can define individual products or entire organisations....