Members-only B2BMA Events Marketing Do you need influencers at a B2B event? 74% of B2B marketers claim that influencer marketing improves customer and prospect experience with their brand. But while working with influencers can be a smart move on social media, should you be enlisting their services for a B2B event?...
Members-only B2BMA Events Marketing B2B Big Shots Speaker Spotlight: Div Manickam We caught up with Div Manickam, ahead of her panel discussion on Creating a Scalable Global Content Marketing Strategy as part of the B2B Big Shots Panel Series....
