When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....

Revenue marketing aligns marketing and sales toward the common goal of generating revenue. Find out everything you need to know about revenue marketing....

Competitive intelligence specialists Crayon outline 5 steps you can use to effectively leverage the CI process at your company....

Sridhar Ramanathan, COO & Co-Founder at Aventi Group, provides an outline on how to write a creative brief for B2B content....

T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped paid media execs....

Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....