Members-only Account-based marketing Aligning sales and marketing to achieve successful ABM When marketing and sales are on the same page, they can work together to identify and target high-value accounts that are most likely to convert into customers....
Members-only Revenue marketing What is revenue marketing? Revenue marketing aligns marketing and sales toward the common goal of generating revenue. Find out everything you need to know about revenue marketing....
Members-only Competitive intelligence 5 steps for effectively leveraging competitive intelligence Competitive intelligence specialists Crayon outline 5 steps you can use to effectively leverage the CI process at your company....
Members-only B2B marketing How to write a creative brief for B2B content Sridhar Ramanathan, COO & Co-Founder at Aventi Group, provides an outline on how to write a creative brief for B2B content....
Members-only Social media Paid media exec's guide to becoming a t-shaped marketer T-shaped marketers have a vast range of skills across multiple disciplines. In this article, we take a look at t-shaped paid media execs....
Members-only Podcasts B2B Bite-sized | LinkedIn Newsletters: crucial for your content strategy | Adrianna Wardzała Every B2B brand knows how important it is to have a presence on LinkedIn. In this episode of B2B Bite-sized, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about LinkedIn Newsletters....