With less than two weeks to go until the B2B Marketing Festival, we caught up with Lorena Morales, Director of Global Digital Revenue Operations at JLL to find out what she's looking forward to at the event.

Please could you introduce yourself?

Hi everyone, this is Lorena Morales, Director of Global Revenue Operations for JLL, very happy to be here at the B2B Marketing Festival.

What will you be discussing at the upcoming B2B Marketing Festival?

I will be talking about Demand Gen against Lead Gen, what are the differences and some tips and tricks on exactly how to do each one of them.

What nugget of wisdom are you hoping to leave attendees with after your talk?

What I expect you to get out of my session is, as I said, some tips and ticks in order to first of all differentiate both lead and demand gen. If lead generation is a numbers game and secondly some tactics to effectively do demand generation.

Which other sessions are you looking forward to attending at the festival?

I am looking forward to my peers talking about ABM. I am a sucker for ABM so anything that has to do with that or revenue operations I'm going to be writing.

Thank you everyone and have a nice day!