Every B2B brand knows how important it is to have a presence on LinkedIn. With 58 million companies on the platform, it’s the ideal place for B2B businesses to connect and reach their prospects.  

The rollout of LinkedIn Newsletters in 2021 allows businesses to create and publish long-form content. Users can subscribe to your newsletter through LinkedIn, receiving a notification whenever you publish new content. This feature is a unique blend of both social media and email marketing.

In this episode of the B2B Bite-sized podcast, Adrianna Wardzała, marketing consultant and founder of SUUR marketing agency, talks to us about this new LinkedIn feature. She takes us through why she believes LinkedIn Newsletters are essential for a B2B marketer’s content strategies, how they can be used to leverage thought leadership, and why now is the perfect time to start!

 
Listen to the full episode and more

Key talking points

  • An introduction to LinkedIn Newsletters
  • Using LinkedIn Newsletters to repurpose content
  • Leveraging thought leadership
  • Generating leads
  • Why now is the time to use LinkedIn Newsletters

About the guest

Adrianna is a founder of SUUR Marketing agency and a marketing consultant. She’s worked with brands like Harvard Business Review Poland, MIT Sloan Management Review Poland, but also start-ups and SME companies. She is passionate about content marketing and debunking marketing myths.

Get involved

Interested to find out more about using LinkedIn to grow your B2B business? Join the community Slack channel and connect with fellow B2B marketers!

If you’d like to take part in an episode of B2B Bite-sized or you know someone who’d make a great guest, drop an email to contribute@b2bmarketingalliance.com