Members-only How is product marketing connected with sales and marketing? In PMA's 2021 State of Product Marketing report, PMMs were asked about their job roles previous to product marketing. In this article, we’ll be taking a deeper look at the relationship between product marketing, sales, and marketing....
Members-only B2B marketing How to avoid common messaging and positioning mistakes Messaging and positioning are two of the most important parts of developing a product marketing strategy. Yet, it’s easy to make mistakes that could easily be avoided. In this article, we’ll be exploring how to optimize your messaging and positioning techniques....
Members-only B2B marketing Tailoring product storytelling to your target audience Storytelling is one of the most important parts of product marketing because it’s a great way of introducing your product or service to your target audience. Magda Saralegui and Elliott Rayner discuss the importance of strong storytelling....
Members-only Branding Your blueprint for aligning social campaigns with brand personas We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?...
