Members-only Podcasts Smashing the marathon: Tactics for 18-month pipeline nurturing with Carlota Feliu Carlota Feliu, Head of Marketing at HP, gives us the lowdown on what it takes to keep prospects engaged and deals moving over those stretched-out 12-18-month evaluation periods....
Members-only Retention marketing How to calculate and increase your customer lifetime value (CLV) This little metric packs a lot of punch. In fact, customer lifetime value represents a crucial metric that enables companies to make smarter decisions around investing in customer acquisition and retention....
Members-only Case studies “Being part of RMA’s vibrant community has truly enriched my career” The wealth of resources, networking opportunities, and educational support available through RMA's community can significantly enhance your career trajectory and professional success....
Members-only Team alignment The what, how, and why of sales enablement Sales enablement is a strategy that encompasses coaching, training, content, technology, processes, and activities to support and empower sales reps to move sales opportunities forward through knowledge-based interactions with prospects....
Members-only Revenue marketing Top-down vs. bottom-up budgeting Your marketing budget isn't just a collection of numbers on a spreadsheet; it's the fuel that powers your ability to connect with your audience, amplify your brand's voice, and ultimately drive growth....
Members-only Revenue marketing The power of stakeholder management: A key to successful revenue marketing Mastering stakeholder management is what elevates a revenue marketer from a tactical vendor to a trusted strategic advisor for the business....
Members-only Membership content Is AI coming for my job? Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing....
Members-only Revenue marketing 6 ways partner marketing drives revenue growth Partner marketing is nothing short of a strategic win for driving revenue growth. Collaboration lets you tap into new markets, expand your reach, and amplify your brand impact, which all works together to drive revenue and growth....
Members-only Revenue marketing How content can fuel your revenue marketing objectives Let's face it – content is the high-octane fuel that powers modern B2B marketing engines. But with limited resources and budget, what's the best way to create content that converts?...
Members-only Account-based marketing Important KPIs to get the most from ABM (account-based marketing) + examples To truly reap the benefits of ABM, you need to be able to track the progress of your strategy and identify what’s working well and what needs improving. This is where KPIs come in....
Members-only AI The rise of AI in marketing: Implications for revenue marketers The rise of AI isn’t just a trend; it’s a fundamental shift in the way we do business and will be a non-negotiable part of smarter team leadership and growth. As GenAI continues to evolve, its influence on marketing will only become more significant....
Members-only Lead generation What is lead scoring and how can it help you identify high-value leads? While prospecting is inherently a difficult part of the sales process, there are ways to increase your success rate. One of those ways is to incorporate a lead scoring system into your prospecting process....
Members-only Team alignment Revenue and pipeline ownership: Sales vs. marketing Driving revenue and effectively managing the sales pipeline are critical components of organizational success. But who owns revenue and pipeline? Does it fall with marketing or lie within sales? Maybe it’s a combination of the two. After all, teamwork makes the dream work, right?...
Members-only Revenue marketing The role of marketing operations in driving revenue growth Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....
Members-only Branding Narrative design is replacing product positioning: Here's why You need to think deeper, and more strategically about the world you want to create in the mind of your future community. More companies are getting more intentional about their messaging, and building great positioning that informs it. But very few are designing narratives that guide all of this....